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Biological Dentistry: Holistic Health Alternatives July 22, 2018
Although this webcast took place over six years ago, it is still what most would consider leading edge, which is a testament to the prescience of the presenter, but also perhaps a not so flattering commentary on the state of the oral health care profession. In fairness, adopting innovation is, almost by definition, a rather […]
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Relaxed, Cooperative Dental Patients Are Minutes Away July 7, 2018
Millions of people avoid going to the dentist because of fear and anxiety. Even those who routinely visit a dentist report experiencing some level of anxiety. Patients who delay or avoid dental treatment can extend beyond pain to far-reaching systemic health consequences. For dentists and their teams, patient anxiety adversely affects their practice, clinical efficiencies, and their […]
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Dental Assistants: Improve Your Income, Patient Outcomes June 19, 2018
Many thanks to my good friend and co-founder of www.IgniteDA.net Kevin Henry for inviting me to speak with dental assistants about how to: Improve Your Patient’s Outcomes and Your Practice Income! I was asked to speak about the dental assistant’s role in marketing the practice and how maximizing the value of the practice to the […]
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Practice Perfection: Dr. Cortés on Epigenetic Orthodontics May 16, 2018
Epigenetic Orthodontics – Gene-Derived Facial & Dental Aesthetics, is the topic of a presentation delivered by Dr. Martha Cortés that I was honored to host at www.PracticePerfection.com. Dr. Cortes is a general and cosmetic dentist, as well as one of the very few fully certified neuromuscular dentists and fellows from the prestigious Las […]
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Practice Perfection: Dr. Abrams on Caries Detection April 14, 2018
This installment in the PracticePerfection web-based educational series featured Dr. Stephen Abrams whose presentation was entitled Caries Detection: Earlier Is Better. Dr. Abrams is President and co-founder of Quantum Dental Technologies, which has developed the Canary System for crystal structure diagnostics. In 1999, he began working on a non-invasive laser-based device for the detection and monitoring of […]
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Manage Patient Feedback Proactively March 3, 2018
Online reviews are an important boost to your marketing efforts, but patient feedback may not always be positive. Instead of attempting to remove a negative review from a real patient, it might be worth your time to engage with your patient and resolve the issue. Manage Feedback Right AIM Dental Marketing recommends taking these steps […]
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4 Strategies Proven to Bring New Dental Patients February 14, 2018
If you’re like most dentists, you went into dentistry to focus on people’s teeth, not marketing your business. And yet, these two things go hand-in-hand. My team at ADM and I have been at this for a long time, but when you’re just starting out, we know all the information can be overwhelming. If you’re […]
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CDS To Host Daniel Bobrow at 2018 Midwinter Meeting January 26, 2018
Key lecture points include: establishing rapport, conveying empathy, exuding enthusiasm and confidence, the art and science of questioning and listening, handling "price shopper," insurance and second opinion calls. The post CDS To Host Daniel Bobrow at 2018 Midwinter Meeting appeared first on AIM Dental Marketing.
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Centering Social Media Marketing In Your Business January 6, 2018
It’s no longer debatable that social media marketing has a greater lead-to-close rate than traditional outbound marketing strategies. Business is all about visibility, and getting new patients happens by ensuring they know who you are and what you are offering. Social media offers the most organic platform of connection between your future patients and your […]
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Master The ‘Fourth C’ of the Successful Dental Practice December 19, 2017
I recently had the distinct pleasure of hosting two experts in the field of accelerated collections and professional cash flow management. The presentation, entitled Strategies in Debt Recovery – Proven methods to maximize patient collections and reduce cost & overhead, offered attendees a singular opportunity to learn about these two critical disciplines, as well as […]
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