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Web Design Enhancements, Trends, & Features For 2020 November 1, 2019
If your website has not been updated for more than 24 Months, it’s time to do so. Google’s algorithm is constantly updating, most recently it has made it clear that it will weigh more heavily the User Experience (UX) in its decision of which websites will rank highly in its Search Engine Results Pages (SERPs). […]
Daniel Bobrow
5 Online Dental Marketing Techniques to AMP Up Your Dental Practice October 25, 2019
As a practicing dentist, office manager, or marketing director, you know how challenging it can be to manage a successful dental practice. While most people appreciate the importance of good oral health (notwithstanding reliable studies putting the percentage of those who do not at 40%), getting your website ranked high is a necessary precondition to […]
Daniel Bobrow
Had It With Dental Marketing Hype? September 4, 2019
When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet, owing to their training in business, and […]
Daniel Bobrow
Cause-Related Partnerships Are True Win-Win Partnerships August 16, 2019
Something magical happens when your practice commits to supporting a worthwhile cause. By working together toward something bigger than yourself, individuals become a cohesive team working toward a common purpose. The secret to success is ensuring everyone involved feels they are ‘getting something’ in exchange for their support. For many, all they seek is the […]
Daniel Bobrow
Your Website Is The Hub Of Your Dental Marketing Wheel August 2, 2019
Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured to ensure that review sites, directories, social media platforms, and other places […]
Daniel Bobrow
One Size Does Not Fit All For Dental Marketing July 12, 2019
I’ll venture to guess that, if a patient calls your dental clinic and asks “How can you help me?” your answer is not going to be the same for every caller. Instead, I bet you’ll explain that, to answer honestly and accurately, and to be certain your answer is a fit with their wants, needs, […]
Daniel Bobrow
Triple New Dental Patient Numbers Without Investing Another Dollar On Marketing June 28, 2019
While the above statement may sound too good to be true, I assure you, it isn’t. It is a generally accepted fact that the typical dental practice converts roughly thirty percent of calls from a prospective patient into a solid, kept appointment. That’s less than one in three. Practices who commit to providing their team […]
Daniel Bobrow
Before You Show How Much You Know Show How Much You Care June 15, 2019
People don’t care how much you know… Until they know how much you care! This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family. We’ve all met someone with whom we’ve ‘hit it off’ almost immediately. Over time, […]
Daniel Bobrow
Sex, Drugs, & Oral Cancer May 21, 2019
The post Sex, Drugs, & Oral Cancer appeared first on AIM Dental Marketing.
Daniel Bobrow
Dynamics of Craniofacial Structure Involving Neuromuscular Dentistry, Sleep Disordered Breathing & the DNA Appliance, presented by Dr. Martha Cortes April 24, 2019
The post Dynamics of Craniofacial Structure Involving Neuromuscular Dentistry, Sleep Disordered Breathing & the DNA Appliance, presented by Dr. Martha Cortes appeared first on AIM Dental Marketing.
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